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The Loyalty Awards 2009 are sponsored by Amadeus.
If you are interested in submitting a nomination for 2010 please contact Angela Jones
Air New Zealand recognised for leading frequent flier programme
This year’s Loyalty Awards went to Air New Zealand, Corsairfly and Emirates. The outright winner of the 2009 Loyalty Awards was named as Air New Zealand at the Loyalty 2009 event gala dinner. Air New Zealand was chosen by the 250 delegates at the event as the most outstanding loyalty programme. “Air New Zealand’s Airpoints loyalty programme combines the creative use of mobile and web technology to radically enhance its customer experience,” said Iain Webster, Loyalty Business Development Consultant, who was one of the Loyalty Awards judges. Air New Zealand uses new mobile and web technology to give customers full control of their pre-travel and travel experience with the needs of frequent fliers in mind. The airline’s award was collected by Anita Hawthorne, Manager Airpoints, Air New Zealand. “We are delighted that our customer led innovations have been recognised by the global loyalty community. By using frequent flyer information Air New Zealand has improved the end to end customer experience with the airline,” she said. Commenting on the Corsairfly award, judge Santiago Ontañón, General Manager, Mexicana Loyalty, said: “Corsairfly has executed a very creative way of doing a friends and family loyalty programme – it is very simple and developed for a clear target market.” French carrier Corsairfly has introduced a family focused programme in line with its overall strategy catering mainly for leisure travel. Commenting on the Emirates Awards for its SkyRewards programme, judge Herbert, Verschuren, Director Flying Blue, Air France KLM, said: “Emirates have done what many airlines would love to do – offer seat upgrades on board.” Emirates has introduced a last-minute upgrade option for its top clients allowing them to upgrade to a higher class either at check-in or even on board the aircraft. The Loyalty 2009 judges:
Santiago Ontañón, General Manager, Mexicana Loyalty
Herbert Verschuren, Director Flying Blue, Air France KLM
Iain Webster, Loyalty Business Development Consultant
Ravindra Bhagwanani, Managing Director, Global Flight
For more information:
Ravindra Bhagwanani, Managing Director, Global Flight:
Tel: +33 5 61 71 16 57
E-mail: info@globalflight.net
